Gatorade “Don’t Go Missing”

Gatorade came to us with a problem: the cesspool of misinformation and hype from other “sports drinks” have hijacked teen competitive athletes’ minds to make them believe inferior hydration options are good enough to help them perform at their best. Our team drew inspiration from old-school PSA’s to create a dry-humor version of our own, starring Damian Lillard and directed by the legendary, Neal Brennan.

Obviously we had to sneak in a cameo from the king of the ‘yak, Shannon Sharpe.

Role: Senior Creative Client: Gatorade/PepsiCo
Agency: TBWA\Chiat\Day LA

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