adidas “Forum by NYC”

How do you introduce a classic 1980’s basketball sneaker to Gen-Z fashion fans? You take it back to the past. We flipped an ’84 city bus, putting the keys into the hands of some of NYC’s coolest women on the internet. They boarded the bus and spent an entire day thrifting at some of Brooklyn’s best vintage shops – styling Forum their way and documenting it all for social.

Role: Freelance Creative
Agency: Grow

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